NRWH treats, prevents and relieves the suffering of wildlife throughout the Northern Rivers region. The hospital aims to preserve and restore the natural habitat of native animals and promote community knowledge and engagement in conservation.
Mood:
Caring, approachable, professional, collaborative, inspirational.
Caring, approachable, professional, collaborative, inspirational.
Created while employed at Wild Honey Creative
What I contributed to this project
Collaboration on branding and logo design, brand guidelines, social media images and templates, icons, mockups, patterns, and showreel editing.
Target Audience
The primary demographic is largely composed of female wildlife enthusiasts over 40 living in the Northern Rivers.
Another notable audience is Nonprofits and conservation groups that focus on preserving wildlife and their habitats. These organisations may collaborate with the wildlife hospital for mutual goals, such as species rehabilitation, research, and education.
As the Hospital becomes established, it is expected to garner interest from children and young individuals who share a passion for animals and wildlife.
Creative Considerations
The logo showcases a simplified building shape representing the hospital, adorned with a variety of animals that are the most common to be treated at the hospital.
The use of solid hand-drawn animal illustrations and rounded typography conveys the brand's values of reliability, professionalism, and friendliness. The colours picked aren't just pretty— they stand for inclusivity and represent the seven areas the hospital covers. Additionally, the house-shaped icon visually emphasizes the hospital's unique physical location, distinguishing it from other providers, especially those mobile and home-based providers.
Brand Guidelines Flip Through
